JP-Designs
July 12th, 2010, 08:11 AM
Few samples of top converting checkout pages.
Pro Flowers
http://www.getelastic.com/wp-content/uploads/proflowerssignin.jpg
–––––––––––––––––––––––––––––––––––––––––––––––––– –––––––––––––––––––––––––––––––
1800 Flowers
http://www.getelastic.com/wp-content/uploads/1800flowers.jpg
–––––––––––––––––––––––––––––––––––––––––––––––––– –––––––––––––––––––––––––––––––
llbean.com
http://www.getelastic.com/wp-content/uploads/llbeansignin.jpg
–––––––––––––––––––––––––––––––––––––––––––––––––– –––––––––––––––––––––––––––––––
Amazon
http://www.getelastic.com/wp-content/uploads/amazonsignin.jpg
–––––––––––––––––––––––––––––––––––––––––––––––––– –––––––––––––––––––––––––––––––
let us analyze the examples I showed above:
1. One of the most important things, when the costumer enters the checkout process, is not to disturb him and make him leave the page!
2. there should be nothing but the "tunnel" to checkout, don't forget - the customer already made his choice in your shop, don't mess it up with some unnecessary ads, and offers! All you want now, is him to pay you!
3. no graphics! remember, pics are seen better then text... at this step, you want the text to play a role!
4. give returning customers a chance to sign in and skip all the exhausting sign-up process!
5. another important thing is to let your client know "where he is"... I mean show him how many steps are already behind him, and how many he should make, till the purchase is complete!
6. BIG colorful buttons! don't let the client seek his way!
There are more stuff to write, but i think these are the most important things)
please post your reviews / experiences about it )
Pro Flowers
http://www.getelastic.com/wp-content/uploads/proflowerssignin.jpg
–––––––––––––––––––––––––––––––––––––––––––––––––– –––––––––––––––––––––––––––––––
1800 Flowers
http://www.getelastic.com/wp-content/uploads/1800flowers.jpg
–––––––––––––––––––––––––––––––––––––––––––––––––– –––––––––––––––––––––––––––––––
llbean.com
http://www.getelastic.com/wp-content/uploads/llbeansignin.jpg
–––––––––––––––––––––––––––––––––––––––––––––––––– –––––––––––––––––––––––––––––––
Amazon
http://www.getelastic.com/wp-content/uploads/amazonsignin.jpg
–––––––––––––––––––––––––––––––––––––––––––––––––– –––––––––––––––––––––––––––––––
let us analyze the examples I showed above:
1. One of the most important things, when the costumer enters the checkout process, is not to disturb him and make him leave the page!
2. there should be nothing but the "tunnel" to checkout, don't forget - the customer already made his choice in your shop, don't mess it up with some unnecessary ads, and offers! All you want now, is him to pay you!
3. no graphics! remember, pics are seen better then text... at this step, you want the text to play a role!
4. give returning customers a chance to sign in and skip all the exhausting sign-up process!
5. another important thing is to let your client know "where he is"... I mean show him how many steps are already behind him, and how many he should make, till the purchase is complete!
6. BIG colorful buttons! don't let the client seek his way!
There are more stuff to write, but i think these are the most important things)
please post your reviews / experiences about it )