Drug Makers to Press for Guidance on Web Marketing

[RxRev]

It's interesting to see what the future will bring us here... Drug makers still spend billions on traditional advertising. Only a very small amount of this is spend on web advertising (display ads). Big search companies like Google and Yahoo always have scrutinized online marketing efforts by the drug firms. The FDA played also a huge role here all those years!

Article: http://online.wsj.com/article/SB10001424052748703808904574528284195982904.html?m od=googlenews_wsj

[Rumina]

just my opinion : I think internet works best for digital material ( ebook,or service) for physical product that requires transportation delay, they better stick with that traditional ways

[LynnStone]

they should spend more on advertising on web..though the product is digital they way also should be digital..just my opinion..