PPC wish list?

[MedMike]

Hi All,

I'm working on a PPC project and would like to have your feedback as to what kind of features you would like to see in a PPC program. Such as fraud control, keyword selection, bidding methods, etc. Whatever you feel makes a good/bad PPC program.
Thanks,
Mike

[dpillz]

pricelist integration with wildcard product.

e.g. you can upload prices with the keywords, and then apply it to ads:

e.g. Buy --product-- for --price-- in our store.

just an idea, it would make things easier when you are bidding on 50 different products and have to write a different ad for each...

[MedMike]

Good idea dpillz.
(BTW, I do something similar in Excel and upload a csv file, when kw files uploads are available.)

[beenie]

Geotargeting
Click Fraud prevention
Daily Click Limit for every keyword

regards beenie :)

[RxRob]

(1) Click Fraud Prevention
(2) Click Fraud Prevention
(3) Click Fraud Prevention

[PillRoller]

(4) Click Fraud Prevention
(5) Click Fraud Prevention
(6) Click Fraud Prevention

[MedMike]

So, Click Fraud is the biggest PPC concern.

[MedMike]

Our PPC distribution network is now live ready to take advertisers.
If you spend $ on PPC campaigns, please PM me and let me know what your monthly budget is, I'll set you up an account with some credit for you to test.
What we ask in exchange is that you give your impressions on the back-end, and ideas for new features etc. And eventually, if you agree with us that we deliver the best traffic quality, that you transfer some or all of that budget to our network.
We have secure "guaranteed" fraud free 100% search engine traffic source, that we are right now geo-targetting to the US only.
So, if you run campaigns to US buyers, please sign-in at:
http://www.evoplus.com/advertiser_signup.php and PM me the network(s) you use and your total budget.
Thanks
Mike

[MedMike]

Hi,
Please don't forget to mention the id you registered under when contacting me via PM.

Thanks

Mike

[MedMike]

I understand your concern, as many of you have said they don't want to give confidential infos. I have this contact trying to promote this PPC. I can assure that the traffic is clean, actually they supply traffic to most 2nd level networks. They have implemented strict fraud controls and geo-targeted it the the US. So go ahead register (at http://www.evoplus.com/advertiser_signup.php) and just PM me your user id and I'll have them give you a credit. Conversions are quite good and keywords are still cheap.
Good luck.
Mike

[MedMike]

If you have registered with evoplus.com and not contacted me, please do so soon.
Thanks
Mike
Thanks for all the positive feedback.

[pillz]

Has anyone done so and how has the traffic been?

[MedMike]

I don't think people will tell you as it's considered "private" or "sensitive" information.
Why don't you try it? Sign-up and I'll fund $100 to your account for you to try.
What I can say is that almost all the ones that tried and used up the credit, deposited money.
Regards,

[pillz]

That sounds fair, I just think that via this forum someone could say " yeah it works and the traffic is decent" or " I tried it and it didn't convert". I'll give it a shot though.

[MedMike]

The goal is not to get thousands of small advertisers that drive the kw bids up and don't make money. If many OP affiliates register, yes the bids will eventually go up, but from experience I know that only the ones that put work into it (researched kw, good landing pages, etc.) will succeed and will become major clients as we supply the same traffic as the other PPC networks but at 30 to 35% discount. We'll let natural selection happen.
Thanks for the great response.
Good luck to all.
Mike

[BowFromMI]

"as we supply the same traffic as the other PPC networks but at 30 to 35% discount."

Mike,
It looks like you're using the same distribution network as the other PPC's, so when you bid, you are bidding against the other PPC's too. When I check bid prices for keywords, I found I'm bidding against my listings in other PPC's. So I'm not sure how you say you have low priced keywords or 30 to 35% discount. If you want to be number one, it looks like you're still bidding against those same crazy prices at 7S.

[MedMike]

Hi BowFromMI,
Some of your statements are true, but not about the bid prices. If you have a 7s advertiser's account log into it and check the 1 position bid price for a certain keyword, then check on our network and you'll see the difference. That's why a lot of the big spenders are already switching to evoplus.
Mike

[BowFromMI]

"If you have a 7s advertiser's account log into it and check the 1 position bid price for a certain keyword, then check on our network and you'll see the difference"

Well that's because 7S must distribute to more networks, some with higher bids than you are distributing on. With your lower bid, you're just not getting distributed to the higher bid networks that 7S is. For the networks you are on, it looks like you are competing directly with the 7S and others bids.

[MedMike]

Actually, that's not the case.
Very simple to check go to 7s, search for "phentermine" then click on "View Cost-Per-Click", just under the search box, and you'll see the bid cost.
As an example for phentermine
1. Buy Phentermine 37.5mg 90 count ONLY $89
All Phentermine in stock and ready to ship. No prior prescription required, our doctors will write a prescription for you! Best prices online!
.......
(Advertiser's Cost-Per-Click: $4.05)
On our network
1. Buy Phentermine 37.5mg 90 count ONLY $89
...... $2.6325
So to be in first position, the bid would be $2.67 instead of $4.06 I guess that's about 35%

Mike

[pillz]

That's still way too much for lowballers to make any $$. How do they do it and survive?

[MedMike]

Well from the response we've had, people are making money since they're coming back for more...
BTW pillz, your $100 credit is still waiting for you, give it a try. If you have some experience with PPC, it will go a long way.
Good luck.
Mike

[MedMike]

I want to thank all that registered. If you have PMed me you got a credit to your account.
However, I can't give out anymore credits.
Wish all lots of luck.

[saywhat]

Anyone converting well with this PPC?

[MedMike]

Like it was mentioned previously in the discussion, no one will give private infos to the competition.

[pillz]

First day I tried, didn't work too well and there appears to be some click bots running as when looking at raw logs I saw many clicks where only the index page itself was called, and not any images or anything else off of that page. Haven't looked at the logs for the 2nd day.

[MrMullet]

There is definitely something going on and they need to do something about that

[MedMike]

Nothing going on MrMullet.
They have the most advanced fraud prevention algorithm. They make sure every click is legitimate before sending it. We know other search engines will release all the clicks and if the advertisers complain, then they'll try to strech you and maybe give you a refund or credit.
And Pillz since you seem to be a pro, tell us how a so called "bot" can call a page without the images????
Also how many clicks did you get to justify calling it a "bot".

[pillz]

A "Bot" program calls the actual page and if it's done right, will also call the image files, css files and any other file from the homepage. A bad bot program will just go from the search engine and only call up the homepage ( a GET in the log files). An actual browser will call all the files that are located on the homepage.

How do I know this? Many years ago ( 2000) I had a program written that did just this when one OP owed me a few grand and they didn't want to pay.


Every PPC out there has click fraud going, so don't take it personally MM. It does appear that evoplus is doing a better job of stopping this than most.

Here's bot traffic
65.4.53.135 - - [10/Feb/2006:12:37:21 -0500] "GET / HTTP/1.1" 200 38370 "http://search.evoplus.com/search.php?" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322)"
65.4.53.135 - - [10/Feb/2006:12:37:24 -0500] "GET / HTTP/1.1" 200 38370 "http://search.evoplus.com/search.php?" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322)"
65.4.53.135 - - [10/Feb/2006:12:37:27 -0500] "GET / HTTP/1.1" 200 38370 "http://search.evoplus.com/search.php?" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322)"
66.54.184.41 - - [10/Feb/2006:12:49:50 -0500] "GET / HTTP/1.1" 200 38370 "http://search.evoplus.com/search.php?" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.0; ABS; .NET CLR 2.0.50727)"

Here's legit traffic

24.11.246.14 - - [10/Feb/2006:13:15:20 -0500] "GET / HTTP/1.1" 200 38370 "http://search.evoplus.com/search.php?" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322)"
24.11.246.14 - - [10/Feb/2006:13:15:20 -0500] "GET /style.css HTTP/1.1" 200 1881 "http://www.www.mysite.com/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322)"
24.11.246.14 - - [10/Feb/2006:13:15:21 -0500] "GET /images/background.jpg HTTP/1.1" 200 527 "http://www.mysite.com/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322)"
24.11.246.14 - - [10/Feb/2006:13:15:21 -0500] "GET /flash/flash3.swf HTTP/1.1" 200 37589 "" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322)"
24.11.246.14 - - [10/Feb/2006:13:15:21 -0500] "GET /images/banner_bg.jpg HTTP/1.1" 200 343 "http://www.mysite.com/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322)"
24.11.246.14 - - [10/Feb/2006:13:15:21 -0500] "GET /images/banner_left.jpg HTTP/1.1" 200 7037 "http://www.mysite.com/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322)"
24.11.246.14 - - [10/Feb/2006:13:15:21 -0500] "GET /images/null.gif HTTP/1.1" 200 68 "http://www.mysite.com/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322)"
24.11.246.14 - - [10/Feb/2006:13:15:21 -0500] "GET /images/banner_right.jpg HTTP/1.1" 200 4568 "www.mysite.com/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322)"
24.11.246.14 - - [10/Feb/2006:13:15:21 -0500] "GET /neww.gif HTTP/1.1" 200 111 "http://www.mysite.com/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322)"
24.11.246.14 - - [10/Feb/2006:13:15:22 +0000] "GET /images/div.gif HTTP/1.1" 200 390 "http://www.mysite.com/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322)"
24.11.246.14 - - [10/Feb/2006:13:15:22 -0500] "GET /images/left_fill.jpg HTTP/1.1" 200 2648 "http://www.mysite.com/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322)"
24.11.246.14 - - [10/Feb/2006:13:15:22 -0500] "GET /images/order.jpg HTTP/1.1" 200 1321 "http://www.mysite.com/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322)"
24.11.246.14 - - [10/Feb/2006:13:15:22 -0500] "GET /null.gif HTTP/1.1" 200 68 "http://www.mysite.com/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322)"
24.11.246.14 - - [10/Feb/2006:13:15:22 -0500] "GET /images/bulb.gif HTTP/1.1" 200 925 "http://www.mysite.com/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322)"

[BowFromMI]

A "Bot" program calls the actual page and if it's done right, will also call the image files, css files and any other file from the homepage. A bad bot program will just go from the search engine and only call up the homepage...

I don't understand how this could work when the call for a page has to pass thru the search engine. The bot isn't calling for the site, it is just clicking a link, and then the request is processed thru the search engine and the search engine calls the site. If you didn't have your bot calling thru the search engine, you'd be defeating your own purpose, as the site wouldn't be getting charged for the clicks anyway...

[RxRob]

I don't understand how this could work when the call for a page has to pass thru the search engine. The bot isn't calling for the site, it is just clicking a link, and then the request is processed thru the search engine and the search engine calls the site. If you didn't have your bot calling thru the search engine, you'd be defeating your own purpose, as the site wouldn't be getting charged for the clicks anyway...

The search engine doesn't call the site, the search engine tells your bot the URL of the link you just clicked (with http headers).

For example, your bot "clicks" a link. Then the ppc search engine does what it needs to do in the background, WITHOUT sending any header info, then when done processing the "click", it redirects the bot by sending out the URL to the site who's link it just "clicked":

HTTP/1.1 302
Location: http://www.yoursite.com/

[MedMike]

The thing that pillz doesn't say is that he only got a couple of those. So I don't think you can justify this as a "bot". It could also be that due to a slow connection, the user just stopped the loading of the page or any other reason.
And, seeing the request in your log doesn't mean you were actually charged for the click.
Good Luck,

[pillz]

>>Every PPC out there has click fraud going, so don't take it personally MM. It does appear that evoplus is doing a better job of stopping this than most.

Very true MM as I didn't personally count and compare every bot click and then compare to what was charged ( on a free credit no less). However I did say in a prior post as you see above that I was giving evoplus the benefit of the doubt. MIVA is certainly much worse and I haven't even bothered with any other 2nd tier PPC.

[MedMike]

No problem. I'm not taking it personally, just trying to set the record straight.
Good Luck.

[MedMike]

To celebrate the "official" launching of the evoplus.com ppc service, they have allowed me to offer a $50 credit to all of you that haven't had a chance to use it yet.
Please register at evoplus.com or if you have already registered but not used the service, send me your login id to tact18 (at) gmail.com and I'll have them apply the bonus.
Now is your chance.
I think they have proved the quality of their traffic (US only, no non-converting traffic), and their willingness to work with advertisers. Some have made suggestions that were implemented, and they are going to implement a system that will monitor your website and if is doesn't respond, the system will deactivate your ads and send you an email, so you don't waste money on clicks that return a 404.
Don't forget, this offer is valid until Monday noon, so contact me before that.
Thanks
Mike

[MedMike]

Only 12 hours left. I won't be able to give you the credit after the cut-off time (Monday noon EST).
Thanks

[Wicked]

I tried it for several days, I didn't make money but I didn't lose anything either. I have one complaint, you can't edit your ad description. I need to delete and start over. ;(

[MedMike]

Hi wicked,
Actually to edit any of the parameters of an ad such as description, url, etc, you just have to click on the EDIT button. Evoplus thinks it's quite obvious but it doesn't look like it. Please suggest a better description for the Edit button. Maybe the button should read, "Please Click Here if you want to EDIT your ad description"? :-) (jk)
Thanks for the feedback. So I guess by just working on your ads, landing pages, links, prices, etc, you would have made lots of money just like the other advertisers.
Let me know if you need pointers, will be happy to help you make money on evoplus.
Best Regards,
Mike

[Wicked]

Hi wicked,
Actually to edit any of the parameters of an ad such as description, url, etc, you just have to click on the EDIT button. Evoplus thinks it's quite obvious but it doesn't look like it. Please suggest a better description for the Edit button. Maybe the button should read, "Please Click Here if you want to EDIT your ad description"? :-) (jk)
Thanks for the feedback. So I guess by just working on your ads, landing pages, links, prices, etc, you would have made lots of money just like the other advertisers.
Let me know if you need pointers, will be happy to help you make money on evoplus.
Best Regards,
Mike


Mike, all that does is let me edit the title, am I missing something?

[MedMike]

I see what you're doing. You are confusing campaigns and advertisments.
In your statistics screen, you'll see all your campaigns. Click on the Advertisments button on the right of each campaign. you'll see all your ads in the Campaign. From there click on Edit to edit the advertisments.
HTH
PS. There is a Support link at the bottom of the page, they usually respond within minutes.
Thanks

Mike, all that does is let me edit the title, am I missing something?